What's Needed

This campaign is focusing on a number of changes to improve early childhood education and care in Alberta with a focus on the workforce. 

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For Kids

All children deserve a fair start in life and investing in early childhood education and care is one of the best ways to achieve this goal. 

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For Women

Women still carry out most of the household and childcare duties within their families and are still paid less than men. These problems are exacerbated when there is a lack of childcare spots or when high fees outstrip women’s employment earnings. 

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For Families

Across the world, inequality is growing and ordinary families are working harder and harder to keep up with escalating costs and falling supports. This is especially true in Alberta, with the richest rich and poorest poor in Canada.

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For Workers

High quality early childhood education and care – and all of its benefits– can’t exist without high quality educators. For too long, these trained and educated professionals have subsidized low fees or high profits by being forced to accept low wages - throwing up barriers to their own contribution to the community and economy and discouraging excellent candidates from entering the field. 

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